Markets Edge · Huang GoodmanVirginia Beach · Atlantic coast · since 1997
On the wire
Markets Edge · Intelligence Desk PAPPY 23

TIFF Investment Management Names Andrew Murray, Stephen Grau to Lead $3.8bn Secondaries Push

The $38bn Canadian endowment allocator builds dedicated secondaries desk after two years of GP-led deal flow.

Published July 10, 2026 Source Yahoo Finance From the chopped neck
Subject on the desk
TIFF Investment Management
STEEL · July 10, 2026
Create Your Stash Room Give your brand reality and thrive Jenny Huang Goodman — open your Brand Room
One vendor pick erased a billion in brand value in a week. The board found out who signed it. More vendor reckonings in the House Edge →
PAPPY 23 · July 10, 2026

TIFF Investment Management Names Andrew Murray, Stephen Grau to Lead $3.8bn Secondaries Push

The $38bn Canadian endowment allocator builds dedicated secondaries desk after two years of GP-led deal flow.

TIFF Investment Management appointed Andrew Murray as Managing Director, Head of Secondary Investing, and Stephen Grau as Executive Director, Secondary Investing. The hires formalize a secondaries capability inside the $38 billion Canadian institutional allocator after it deployed roughly $3.8 billion into GP-led continuation vehicles and LP portfolio sales between 2021 and 2023. Murray joins from Northleaf Capital Partners, where he spent eleven years structuring secondaries transactions across North American and European sponsors. Grau comes from Whitehorse Liquidity Partners, the Credit Suisse spin-out that manages $6.2 billion in private credit secondaries.

TIFF has been an LP in global private equity since 1992, but its secondaries allocation sat inside the broader alternatives sleeve until this month. The decision to create a standalone desk reflects two structural shifts: GP-led deals now represent 64% of total secondaries volume, up from 38% in 2019, and hold periods in buyout funds stretched to 6.4 years in 2023, the longest since Preqin began tracking the metric in 2006. TIFF's endowment and foundation clients want liquidity optionality without sacrificing exposure to compounding assets, and GP-led deals—where a sponsor moves a portfolio company into a new fund vehicle—deliver that exact profile. The firm disclosed in March that it participated in nineteen continuation vehicles last year, eleven of them in technology and healthcare.

The timing aligns with a broader re-rating of secondaries as a primary allocation vehicle, not a portfolio management tool. Coller Capital, Lexington Partners, and Ardian collectively raised $47 billion for secondaries funds in the twelve months ending March 2024, the largest annual vintage on record. Allocators now use secondaries to access mature private companies without the J-curve, to rebalance vintage-year exposures, and to buy into oversubscribed GPs through LP stake sales. TIFF's move suggests it views secondaries as a separate alpha source, not a liquidity release valve. Murray will report directly to TIFF's Chief Investment Officer and sit on the firm's Investment Committee, a governance structure that gives secondaries equal weight with direct private equity and co-investments.

Operators should watch how TIFF structures its secondaries mandate—whether it pursues LP-led sales, GP-led continuations, or both—and whether it builds a co-investment overlay to follow assets into continuation vehicles. The firm's LP base skews toward Canadian university endowments and healthcare foundations, institutions with long duration liabilities and low distribution needs, which means TIFF can hold secondaries positions for the full remaining fund life rather than flipping them to tertiary buyers. That patient capital profile makes it a credible counterparty for GPs structuring continuation funds around trophy assets. The first deals under Murray's mandate will likely close in Q3 2024, and allocators will parse whether TIFF negotiates fee step-downs or co-investment rights as part of its entry terms.

Murray's Northleaf background matters. Northleaf ran one of the earliest dedicated secondaries platforms inside a Canadian LP-GP hybrid, and its dealflow tilted toward mid-market North American sponsors—the same universe where TIFF has concentrated its direct private equity commitments. That overlap suggests TIFF intends to use secondaries as a portfolio completion tool, filling holes in its vintage-year ladder or adding exposure to sectors where it missed primary fundraises. The firm has not disclosed whether it will raise a dedicated secondaries fund or continue allocating from its general alternatives envelope, but the senior-level hires and governance structure point toward a standalone vehicle within eighteen months.

The takeaway
TIFF formalizes secondaries desk with two senior hires after deploying $3.8bn into GP-led deals since 2021, signaling a shift from liquidity tool to primary alpha source.
secondariestiff investment managementgp-ledprivate equityinstitutional allocatorscontinuation vehicles
Brand your brand — for real
70,000 products · virtual proof in 60 seconds · no platform fee · imprinted since 1997
Huang Goodman · cradle-to-grave branded identity infrastructure
One house behind your brand.
The branded-identity layer Chiefs of Staff and heritage CMOs route through — your name imprinted on real authorized stock, your pick of 200+ brands and 70,000 products, shipped from one accountable house. Nine editorial desks publish the intelligence those operators read before they sign.
200+authorized brands
70,000products · virtual proof on each
9 deskspublishing daily
1997one house, since
70,000 SKUs · virtual proof in 60 seconds · no platform fee · blind-shipped · ASI #217876
Your next customer won't visit your website. Their AI will.
AI assistants have quietly taken over the first step of buying — they answer from catalogs they can read and shortlist whoever can actually ship. Two questions now decide whether you exist to that buyer: can a machine read your catalog, and can you fulfill the order. Most brands fail one or both and never find out why the orders went elsewhere. The winners of this shift aren't the loudest. They're the most readable. Build for the machine that's about to do the shopping.
24AI workers live
70,000MCP-queryable SKUs
700+branded videos shipped
24/7concierge coverage
Built by the craft floor — apparel, media, packaging, and secure print.
This trade runs on hands, not desks. Imprint manufacturing & Komori Press · Canon high-speed secure-media operations is a craft floor — genuine Six Sigma discipline applied to ink, thread, foil, and registration, where a hundredth of an inch is the difference between a brand that reads serious and one that reads cheap. POPS4 is built by exactly those operators: independent, boots-on-the-ground engineers who carry their own book, read a client in microseconds, and put their name on every run. Beyond our own Virginia Beach floor, we work with a vetted network of craft manufacturers across the US — each meeting the highest excellence in QC standards in the industry, each a specialist in its own discipline — so apparel, hard-goods imprinting, media manufacturing, packaging, and secure printing all go to the bench built for them, coordinated from one accountable hub. Short-run from twenty-five units, volume to five hundred thousand. Two hundred authorized national brands, seventy thousand SKUs with virtual proofing on every one. Art archived for instant reorders. Net-thirty corporate terms, NDA-standard white-label — your name on the work, or none at all.
70,000products · virtual proof
200+authorized brands
25 → 500Kunit range
ASI #217876DUNS 18-204-6339
Full-service, AI-native. Nine desks in-house.
Strategy, positioning, identity, creative, and messaging — wired into an AI system that publishes and distributes on its own. Nine editorial desks generate the authority, the production house ships the physical proof, and the attribution layer tells you which post sold which SKU. What you get is an operating layer — content, catalog, and order path under one roof — that keeps working whether or not you are in the room. Built for principals who would rather own the machine than rent the agency.
9editorial desks in-house
26K+LinkedIn network
700+branded videos produced
Multi-channelLinkedIn · X · Bluesky · Substack
Named-account programs — one desk, quiet delivery, NDA-standard.
One point of contact who already knows the file, so nothing restarts from zero between engagements. The work ships blind, under NDA, with your name on it or none at all. Built for single-family offices, heritage-house CMOs, sports-ownership groups, and the agencies that white-label our production. The relationship is the product; the merch is the proof of it.
SFO · Chief of Staff desk. Principal household, properties, aircraft, yacht, calendar, philanthropy — one file.
Heritage houses. LVMH / Kering / Richemont tier. Brand-standards cleared. Onboarding, ambassador, press-moment production.
Sports ownership. Suite activation, principal-box, championship, sponsor co-branded. ALSD-circuit visibility.
Foundations + capital campaigns. Annual reports, gala programs, donor recognition, named-chair objects.
Peers + vendors. Commercial printers routing Komori capacity · brand manufacturers seeking distribution · creative agencies white-labeling production.
Shop seventy thousand products. Virtual proof on every one. 24/7.
Drop your logo on any product and see the virtual proof before asking. Quote routes direct to the desk. MCP catalog for AI agents. Celeste for the fast conversation. Full self-service checkout in development.
70,000products
200+authorized brands
Every SKUvirtual proof
24/7open catalog + concierge
TUMIYETIPATAGONIATITLEISTCALLAWAYVINEYARD VINESCUTTER & BUCKCOLUMBIANIKEUNDER ARMOURNORTH FACECARHARTTSTANLEYHYDRO FLASKS'WELLMOLESKINELEATHERMANBOSEJBLAPPLE TUMIYETIPATAGONIATITLEISTCALLAWAYVINEYARD VINESCUTTER & BUCKCOLUMBIANIKEUNDER ARMOURNORTH FACECARHARTTSTANLEYHYDRO FLASKS'WELLMOLESKINELEATHERMANBOSEJBLAPPLE