Markets Edge · Huang GoodmanVirginia Beach · Atlantic coast · since 1997
On the wire
Markets Edge · Intelligence Desk LOUIS XIII

TIFF Investment Management names Andrew Murray head of secondaries, signals $26B AUM platform pivot

The endowment and foundation manager creates dedicated secondary leadership after years of co-investment focus.

Published July 13, 2026 Source Yahoo Finance From the chopped neck
Subject on the desk
TIFF Investment Management
SILVER · July 13, 2026
Create Your Stash Room Give your brand reality and thrive Jenny Huang Goodman — open your Brand Room
One vendor pick erased a billion in brand value in a week. The board found out who signed it. More vendor reckonings in the House Edge →
LOUIS XIII · July 13, 2026

TIFF Investment Management names Andrew Murray head of secondaries, signals $26B AUM platform pivot

The endowment and foundation manager creates dedicated secondary leadership after years of co-investment focus.

TIFF Investment Management appointed Andrew Murray as Managing Director and Head of Secondary Investing, alongside Stephen Grau as Executive Vice President for the same vertical. The $26 billion AUM manager, which serves endowments and foundations, had previously run secondaries work through its broader alternatives team without dedicated C-suite ownership.

Murray joins from a structured secondaries background. Grau steps into execution. The timing follows eighteen months of secondary fund volume compressing—Jefferies reported $108 billion in global secondaries transaction volume for 2024, down from $134 billion in 2022. TIFF is adding leadership as pricing stabilizes and LP liquidity demand remains elevated. The firm manages capital for over 300 institutional clients, most with sub-$500 million allocations and limited in-house alternatives teams.

The appointments matter for two reasons. First, endowments and foundations are structural net buyers in secondaries markets when pricing dislocates—they have patience, low redemption risk, and accounting flexibility. TIFF building a dedicated secondaries capability suggests the firm sees sustained LP selling ahead, likely from corporate pension plans and insurance allocators facing regulatory capital pressure. Second, the move signals TIFF is rotating from primary fund commitments toward opportunistic secondary purchases. That shift typically precedes vintage-year concerns—if TIFF expects primary fund performance to compress over the next 24 months, secondaries offer entry at steeper discounts without 10-year commitment horizons.

Worth noting: TIFF operates as a flat-fee manager, not a traditional 2-and-20 fund. Its incentive structure aligns with buying dislocated assets when peers are selling, not chasing momentum. The firm has historically underweighted venture and growth equity in favor of buyout and credit. Adding secondaries leadership now positions TIFF to acquire LP stakes in overallocated venture portfolios at 70-80% of NAV, a trade that requires separate underwriting infrastructure and relationship capital with GPs managing those portfolios.

Operators should track whether TIFF launches a dedicated secondaries fund vehicle or runs the strategy through its existing alternatives sleeve. If the former, expect a $500 million to $1 billion raise targeting university endowments with $2 billion to $10 billion in total assets. Those institutions typically lack the staff to manage secondary purchases themselves but have boards that approve secondary allocations faster than primary fund commitments. Watch for TIFF's secondaries activity in the Q2 2025 pension and endowment disclosure cycle—purchases in distressed venture or European buyout stakes would confirm the thesis. Also watch competitor responses: Cambridge Associates, Investure, and Prime Buchholz all compete for the same client base and may accelerate their own secondaries buildouts.

TIFF has now hired into secondaries leadership while Blackstone reported record secondaries fundraising and Hamilton Lane expanded its evergreen secondaries vehicle. The supply side is organizing.

The takeaway
TIFF's secondaries hire signals endowment managers expect extended LP liquidity stress and are building infrastructure to buy dislocated stakes.
tiffsecondariesalternativesendowmentsexecutive appointmentsprivate equity
Brand your brand — for real
70,000 products · virtual proof in 60 seconds · no platform fee · imprinted since 1997
Huang Goodman · cradle-to-grave branded identity infrastructure
One house behind your brand.
The branded-identity layer Chiefs of Staff and heritage CMOs route through — your name imprinted on real authorized stock, your pick of 200+ brands and 70,000 products, shipped from one accountable house. Nine editorial desks publish the intelligence those operators read before they sign.
200+authorized brands
70,000products · virtual proof on each
9 deskspublishing daily
1997one house, since
70,000 SKUs · virtual proof in 60 seconds · no platform fee · blind-shipped · ASI #217876
Your next customer won't visit your website. Their AI will.
AI assistants have quietly taken over the first step of buying — they answer from catalogs they can read and shortlist whoever can actually ship. Two questions now decide whether you exist to that buyer: can a machine read your catalog, and can you fulfill the order. Most brands fail one or both and never find out why the orders went elsewhere. The winners of this shift aren't the loudest. They're the most readable. Build for the machine that's about to do the shopping.
24AI workers live
70,000MCP-queryable SKUs
700+branded videos shipped
24/7concierge coverage
Built by the craft floor — apparel, media, packaging, and secure print.
This trade runs on hands, not desks. Imprint manufacturing & Komori Press · Canon high-speed secure-media operations is a craft floor — genuine Six Sigma discipline applied to ink, thread, foil, and registration, where a hundredth of an inch is the difference between a brand that reads serious and one that reads cheap. POPS4 is built by exactly those operators: independent, boots-on-the-ground engineers who carry their own book, read a client in microseconds, and put their name on every run. Beyond our own Virginia Beach floor, we work with a vetted network of craft manufacturers across the US — each meeting the highest excellence in QC standards in the industry, each a specialist in its own discipline — so apparel, hard-goods imprinting, media manufacturing, packaging, and secure printing all go to the bench built for them, coordinated from one accountable hub. Short-run from twenty-five units, volume to five hundred thousand. Two hundred authorized national brands, seventy thousand SKUs with virtual proofing on every one. Art archived for instant reorders. Net-thirty corporate terms, NDA-standard white-label — your name on the work, or none at all.
70,000products · virtual proof
200+authorized brands
25 → 500Kunit range
ASI #217876DUNS 18-204-6339
Full-service, AI-native. Nine desks in-house.
Strategy, positioning, identity, creative, and messaging — wired into an AI system that publishes and distributes on its own. Nine editorial desks generate the authority, the production house ships the physical proof, and the attribution layer tells you which post sold which SKU. What you get is an operating layer — content, catalog, and order path under one roof — that keeps working whether or not you are in the room. Built for principals who would rather own the machine than rent the agency.
9editorial desks in-house
26K+LinkedIn network
700+branded videos produced
Multi-channelLinkedIn · X · Bluesky · Substack
Named-account programs — one desk, quiet delivery, NDA-standard.
One point of contact who already knows the file, so nothing restarts from zero between engagements. The work ships blind, under NDA, with your name on it or none at all. Built for single-family offices, heritage-house CMOs, sports-ownership groups, and the agencies that white-label our production. The relationship is the product; the merch is the proof of it.
SFO · Chief of Staff desk. Principal household, properties, aircraft, yacht, calendar, philanthropy — one file.
Heritage houses. LVMH / Kering / Richemont tier. Brand-standards cleared. Onboarding, ambassador, press-moment production.
Sports ownership. Suite activation, principal-box, championship, sponsor co-branded. ALSD-circuit visibility.
Foundations + capital campaigns. Annual reports, gala programs, donor recognition, named-chair objects.
Peers + vendors. Commercial printers routing Komori capacity · brand manufacturers seeking distribution · creative agencies white-labeling production.
Shop seventy thousand products. Virtual proof on every one. 24/7.
Drop your logo on any product and see the virtual proof before asking. Quote routes direct to the desk. MCP catalog for AI agents. Celeste for the fast conversation. Full self-service checkout in development.
70,000products
200+authorized brands
Every SKUvirtual proof
24/7open catalog + concierge
TUMIYETIPATAGONIATITLEISTCALLAWAYVINEYARD VINESCUTTER & BUCKCOLUMBIANIKEUNDER ARMOURNORTH FACECARHARTTSTANLEYHYDRO FLASKS'WELLMOLESKINELEATHERMANBOSEJBLAPPLE TUMIYETIPATAGONIATITLEISTCALLAWAYVINEYARD VINESCUTTER & BUCKCOLUMBIANIKEUNDER ARMOURNORTH FACECARHARTTSTANLEYHYDRO FLASKS'WELLMOLESKINELEATHERMANBOSEJBLAPPLE