LVMH, Kering, and Hermès reported weak Q1 sales driven by Middle East conflict impact, while Richemont's jewellery sales offset regional declines and China maintained stable demand across European luxury brands.
ReadingLuxury demand isn't contracting. It's repricing by geography. The luxury operators who acknowledge this move into hard goods (jewellery, watches) and secondary markets (Asia). The ones in denial compete on margin in their primary markets.
WatchHermès and LVMH's China-specific guidance in next quarterly calls. If they're confident in China absorption, the redirect thesis holds.